Submitted by: Dan Rich

Neal E. Newman

Feb. 21, 1886 – Nov. 21, 1971

Santa Barbara News-Press, Santa Barbara, California, November 22, 1971

Neal E. Newman, 85, of 900 Calle de los Amigos, a pioneer in advertising and sales research and developer of Contometer and Crosley Radio's distribution systems, died early yesterday in his home.

After attending Locustdale Military Academy in Virginia and Northwestern University in Evanston, Ill., Mr. Newman lectured on industrial distribution and advertising for four years at Northwestern.

He pioneered many ideas and systems in advertising and sales, establishing the structure for research and development in the fields that are used today.

He owned and organized the Radio Parts and Manufacturing Co. in Chicago, Ill., and the Philadelphia Auditing Co. in that city.

In Santa Barbara Mr. Newman and three of his four sons were active in the tri-counties area for the Pepsi Cola Co.

Mr. Newman owned and operated a 3,000 acre cattle ranch at Leesburg, Fla., during the early years of World War II and before retiring wrote the book, "The Power and Ability to Influence."

In retirement he continued his lifelong hobby, raising and training Arabian horses.

He was a member of the Presbyterian Church and the Arabian Horse Assn.

Mr. Newman and his wife, Carrie Copeland Newman, celebrated their golden wedding anniversary at a party given by their four sons in 1965. Mrs. Newman survives along with the four sons, William and Robert, an attorney, both of Santa Barbara, James of Oaji, and John of Milwaukee, Wis.; and 10 grandchildren.

Funeral arrangements are pending at Welch-Ryce Associates. Friends may remember the St. Andrews Presbyterian Church building fund.

(Editor: He is the son of Charles W. Newman and Sylvia B. Eberhart and was born in St. Joseph County IN.)